Updating Our Ad Policies for Financial Services and Products

Facebook Business

May 08, 2019

Today, we're sharing a few updates to our advertising policies related to blockchain, cryptocurrency and financial products and services. Last June, we updated our advertising policies to require prior written approval to advertise cryptocurrency products and services on Facebook. Since then, we've listened to feedback and assessed the policy's effectiveness. While we will still require people to apply to run ads promoting cryptocurrency, starting today, we will narrow this policy to no longer require pre-approval for ads related to blockchain technology, industry news, education or events related to cryptocurrency.

And starting June 5, we will update our Prohibited Financial Products and Services policy to no longer allow ads promoting contracts for difference (CFDs), complex financial products that are often associated with predatory behavior. These products, due to their complexity, often mislead people. We'll also continue to ban ads for initial coin offerings (ICOs) as well as ads for binary options.

As with all ads on Facebook, we require the ad's text, targeting, positioning, images and content on the landing page comply with this updated policy as well as with all of our Advertising Policies and Community Standards. For example, an ad that directs to a landing page that features a restricted product, like a cryptocurrency exchange, will still require prior approval. Or, if the landing page includes a prohibited product, like an initial coin offering (ICO), we will reject it.

We're committed to preventing misleading advertising on our platforms, especially in the area of financial products and services. Because of this, people who want to promote cryptocurrency and closely related products like cryptocurrency exchanges and mining software and hardware, will still have to go through a review process. This process will continue to take into account licenses they have obtained, whether they are traded on a public stock exchange (or are a subsidiary of a public company) and other relevant public background on their business.

You can learn more about the signals we use to review applications in our Help Center.

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