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How Retailers Can Plan for an Unpredictable Back to School Season

Back to School season is upon us but things are looking a little different this year. In this post, we’ll help you ace the school year with the latest shopping trends, top of class messaging and Back to School must-haves for your campaign.

The post How Retailers Can Plan for an Unpredictable Back to School Season appeared first on AdParlor.

Shopping through Platforms: A Guide to the Latest Shoppable Ads

In our quick guide to shopping through platforms, we’re covering how advertisers can get the most out of shoppable ads across YouTube, Facebook, Snapchat and TikTok as they plan ahead with the second biggest shopping season of the year around the corner: Back to School.

The post Shopping through Platforms: A Guide to the Latest Shoppable Ads appeared first on AdParlor.

Top Social Media Updates You Need to Know: April 2020

In the midst of a global pandemic, social media platforms are faced with a critical question – how can we make our audiences feel safe and connected? From Instagram’s new Co-Watching feature to LinkedIn Events, we share all the latest updates in the past month.

The post Top Social Media Updates You Need to Know: April 2020 appeared first on AdParlor.