Learn How to Adopt an Attribution Measurement Strategy

Facebook Business

October 10, 2018

The customer path to purchase on digital channels has evolved and become more complex. In order to understand how the marketing investments you make drive business outcomes such as sales, registrations and leads, it’s critical to use an effective measurement strategy that lets you share credit for business outcomes among the different marketing channels on which your ad campaign was delivered. Adopting an attribution measurement strategy helps you determine which of the channels should get credit (and how much of the credit) for the business result, and then allows you to optimize your cross-channel media investments on future campaigns. But we know that getting started with an attribution measurement strategy can require new tools, expertise and resources. That’s why we created a white paper in partnership with digital advertising experts and research institutions to walk you through the steps of adopting an attribution measurement strategy.

In the white paper, we address several common questions businesses have about attribution such as:

• What is attribution, and what types of tools and channels are available to measure the effectiveness of my ad campaign?
• What are some of the challenges associated with adopting an attribution measurement strategy, and how can I address them?
• Why should I use attribution?
• What technical, organizational and other resources does attribution require?
• What are some strategies for getting started with an iterative attribution approach?

Check out the white paper for more information.

Tags

Measurement FYI Strategy