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Consumer Friction: Uncovering the Travel Industry’s Hidden Treasure Island

In the growing travel market, at a time when mobile bookings for airline tickets, tours and restaurants are a developing trend, Facebook IQ and the Boston Consulting Group (BCG) have teamed up to analyze consumer frictions and the associated costs for various industries in the Asia Pacific region. They have found that in the era of ecommerce, every moment presents unlimited commercial opportunities for businesses.