Maximize Campaign Results with Cost Cap Bidding

Facebook Business

April 15, 2019

We're constantly evolving our offerings to make it easier for you to reach your business goals. Today, we're introducing cost cap, our newest bid strategy to help you maximize cost-efficiency while driving volume in the business results you care about most.

Previously, our bid strategies either focused on maximizing conversion volume (bid cap) or cost predictability (target cost). We've heard from businesses that in order to achieve certain campaign goals, it would be helpful to have a bid option that both controls cost and drives volume. Cost cap maximizes cost efficiency by getting you the most results, such as purchases or installs, at or below your set maximum cost per optimization event.

Cost Cap, Bid Cap, Target cost

Cost cap simplifies campaign management and helps you focus on scaling volume of results while controlling costs. Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in managing bids while maximizing your campaign results.

Cost cap will be rolling out to advertisers throughout the year. Once available, you'll be able to access cost cap through an updated, guided bid experience that simplifies the process of choosing the right bid strategy and control. By entering a cost control, we will aim to meet that cost with our cost cap bid strategy.

Budget & schedule

Check out our Bid Strategies Guide for more information on all of our available bid strategies and key considerations for choosing the bid strategy that best aligns with your business goals.

Visit the Help Center for more information about cost cap bidding.

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