April Highlights in Facebook Business News

Facebook Business

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At F8, we introduced two new ways we're making it easier for brands to connect with people and get business done on Messenger.

We're partnering with enterprise HR companies to combine the ease and convenience of hiring tools with the expansive reach of Jobs on Facebook.

Maximize cost efficiency while driving volume in results with cost cap, our newest bid strategy.

We're updating Ads Manager and Business Manager to make it easier for businesses to quickly create, manage and analyze ad campaigns.

We're introducing a new brand safety control to help advertisers control their brand safety profile across different forms of media.

Discover new insights and tips to fuel your marketing strategy

Capture attention and engage your audience with these creative techniques for stories ads.

See how championing diversity in your organization can not only create a culture of inclusion, but can also help you tackle challenging business problems.

Learn best practices for growing your business through , a shopping destination where people can buy, sell and discover new and used products and services.

See how mobile-first millennials are reshaping expectations in the retail banking industry.

Discover what people want to see from brands on Instagram and learn how you can connect with Instagrammers along their shopping journeys.

Learn how to .

See how businesses are driving results on our platforms

Online floral company UrbanStems produced animated GIF video ads to grow its customer base, reaching a 4X return on ad spend.

Chameleon Cold Brew ran Facebook in-stream video ads to promote its organic coffee products, resulting in a 20-point lift in unaided brand awareness.

Jasper Contractors found more customers in a cost-efficient way using lead ads and campaign budget optimization, achieving a 15X return on ad spend.

Ecommerce clothing boutique Brickyard Buffalo used insights from the Facebook pixel to create website Custom Audiences, which enabled the business to reach and reconnect with people who had not yet purchased a product, resulting in a 35X return on ad spend.

Blenders Eyewear reached its most engaged audience through sponsored messages in Messenger, increasing its return on ad spend by 7.5X.

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