October Highlights in Facebook Business News
October Highlights in Facebook Business News
Facebook BusinessDiscover new ways to measure marketing performance and grow your business
Meet Facebook Attribution, a new measurement tool that’s free to use and designed to give marketers a more holistic view of the customer journey, both on and off Facebook.
Find users who are likely to return to your app with retention optimization.
Connect with people earlier in the customer journey with Instant Forms.
Discover new ways for partners to support businesses advertising on our platforms.
Hire more efficiently for the holiday rush with improved job tools.
We're going further in our efforts to limit low-quality ads on our platforms by disapproving more of them and reducing distribution for more ads in our auction.
Learn how to adopt an attribution measurement strategy to better understand how the marketing investments you make across channels drive business results.
Watch Facebook’s VP of Global Marketing Solutions, Carolyn Everson, sit down with The Wall Street Journal to discuss privacy and security, the growth of stories, WhatsApp monetization and more.
Explore the latest insights and elearning courses
See how people around the world create communities online and offline, and learn how brands can play a more meaningful role in these communities.
Discover how mobile has changed the way people watch TV and engage with ads across screens.
Explore our and see how to control where your brand appears.
Get familiar with our for content and targeting.
Discover how to engage with your audience on .
See how businesses are driving results on our platforms
2U, a global leader in education technology, more than doubled its prospective student volume using conversation optimization.
Ralph Lauren tested Facebook dynamic ads for broad audiences and found that these ads lifted online purchases by 3.9X compared to the control group.
Primary, a kids clothing retailer, increased the reach of its Halloween-themed ad campaign using Facebook dynamic ads with broad audiences, successfully acquiring new customers and reducing cost per acquisition by 25%.
Hopper, a travel booking app, tested Facebook flight ads for prospecting to reach and attract more potential travelers, resulting in a 70% increase in ad click-through rate.