November Highlights in Facebook Business News

Facebook Business

November 30, 2018

Get tips to help you connect with your customers and reach your business goals

Learn how to create engaging posts from your Facebook Page to keep your business top of mind with customers.

Discover five ways to maximize sales this holiday season.

Managing conversations at scale can be challenging—that's why we put together some tips to help you master messaging.

Stay up to date with the latest product and business news

We added new controls for sharing the Facebook pixel and offline event sets.

We’re bringing the brands people love online into stores this holiday season with our small business pop-up concept in Macy’s.

See how extending your ad campaigns to Marketplace can help drive better results.

We launched Learn with Facebook, a career development site that helps people with the hard and soft skills needed to advance in today’s digital economy.

Discover new insights to fuel your marketing strategy

See how top brands across Europe combined TV and Facebook ad campaigns to connect with customers across screens.

Learn how to reach millennial travelers before, during and after their trip.

Find out what shoppers were saying leading up to Black Friday and Cyber Monday, and see how you can join these conversations.

Discover what small businesses are doing differently—and what this can teach businesses of all sizes.

Learn how to identify and remove friction points along your customers’ path to purchase.

Measure the business impact of your Instagram account and Facebook Page to see how the content you’re creating is helping you reach your business goals.

See how businesses are driving results on our platforms

Pet-care facility Zeus Place used Jobs on Facebook to reach candidates who love animals and have experience caring for them, resulting in 23 new hires.

Ubisoft, a French gaming publisher, ran Facebook photo ads across both News Feed and Marketplace, resulting in a 67% increase in purchases.

Tropical Breeze Decor listed its products on Facebook Marketplace, leading to a 3.5X increase in sales, with Marketplace accounting for 87% of total purchases.

Daily Steals opted in to the deals program on Facebook Marketplace and saw its Sony Playstation 4 controllers sell 5X faster than its previous deals in the same price range.

Framebridge experimented with different ad placements and discovered that ads in Instagram Stories drove 2.4X more purchases compared to the other ad placements.

Burt's Bees boosted brand awareness with Facebook in-stream video ads, resulting in a 34-point lift in ad recall.

Laura Mercier used Instant Storytelling in Instagram feed to attract more millennial women, resulting in a 12-point lift in ad recall.

Mars Wrigley Confectionary ran vertical video ads in Instagram Stories, resulting in an 11% lift in product sales.

Kayak ran video ads with placement asset customization, driving a 5X increase in incremental sales conversions.

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