March Highlights in Facebook Business News

Facebook Business

March 29, 2019

Discover more ways to connect with customers and reach your business goals

See how you can leverage our platforms and solutions to eliminate friction points throughout the shopper journey and make it easy for your customers to discover your products and make purchases.

Turn interested shoppers into buyers with a guided shopping experience in Messenger.

Get the most out of your event and sponsorship efforts by using Facebook, Instagram and Messenger to enhance the experience for people at the event and amplify your efforts beyond the event.

Stay up to date on the latest product news

Instagram is adding checkout, a new feature that makes it easy and secure for people to buy the products they discover in Instagram shopping.

We’re updating some of our metrics to offer you more actionable business insights.

Businesses can now engage with audiences beyond their followers by using interactive elements in Instagram Stories ads, starting with the polling sticker.

We’re raising our standards to reduce misleading ad experiences. Discover how customer feedback scores are used to maintain high-quality buying experiences and see how they impact your ad delivery on Facebook.

Get advice from successful business leaders

Wisdom and leadership are not necessarily about knowing every answer or doing everything yourself, learn three ways to be a more effective leader.

See why embracing change is critical to business success.

This Women’s History Month, we launched a Female Founders dinner series to foster conversation among female entrepreneurs and discuss the challenges and opportunities women face in business.

Discover new insights and tips to fuel your marketing strategy

Learn how to improve campaign efficiency and budget optimization using automated systems.

Explore how people around the world discover, evaluate and try new mobile games and see what motivates them to make in-game purchases.

See how sports fans in Japan use Instagram, and learn how to connect with them through your brand’s content.

Discover how to use incrementality measurement to understand the effectiveness of your marketing efforts.

See how community drives mobile gamers to pay and play, and discover how you can leverage the power of community to connect with players and inspire them to take action.

Learn how to and see how to improve customer relationships through conversation.

See how businesses are driving results on our platforms

Be the Match, an international bone marrow registry, used ads on Facebook to expand its pool of potential donors, resulting in a 4.2X increase in registrations among people who viewed the ads year over year.

Milly, a fashion brand specializing in contemporary women’s clothing, ran photo ads on Instagram to drive online sales, resulting in a 44X increase in website purchases from ads in Instagram feed.

Life insurance and annuities company, Brighthouse Financial, boosted brand recognition in a crowded vertical by creating touching Facebook video ads, achieving a 10-point lift in brand awareness

Using Facebook’s trip consideration, travel apparel company Life Clothing Co. showed ads to people with intent to travel, achieving a 2X higher return on ad spend compared to other campaigns that did not use trip consideration.

Swift Transportation, an Arizona-based trucking company, used Facebook lead ads to find potential new drivers, achieving a 4X increase in leads.

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