Making It Easier to Create Mobile Video Ads with New Features in the Video Creation Kit

Facebook Business

June 4, 2019

Last year, we launched the Video Creation Kit, a tool that makes it easy to create compelling video ads by converting static images and text into engaging video ads optimized for mobile. And now, we're introducing even more ways to customize, automate and improve your workflow in the Video Creation Kit.

1. Optimize your video for different placements With the click of a button, you can automatically turn a single video into multiple videos with various aspect ratios to optimize for different placements, such as feed and stories environments. You'll save time and create video ads that appear customized for each placement, without having to shoot additional content or edit manually.

demo 2 screenshot

2. Find a template that works for you We've added more templates in the Video Creation Kit to help all businesses find a format that suits your brand and advertising objective. For example, we've added new, single-image templates that take a static image and add visually engaging motion to capture your audience's attention.

Demo 2 screenshot

3. Discover even more font options We've added 20 additional font options to the Video Creation Kit, giving you more ways to customize your content and create text overlays that align with your brand guidelines.

4. Save drafts of your videos You can now save drafts of videos you've created within the Video Creation Kit, so you can get started whenever you have a minute and finish up later without having to start from scratch.

Demo 3 screenshot

5. Create seasonal ads with new stickers and templates You can now add holiday and event-specific stickers to your videos to make your ads feel current and fresh throughout the year. We've released stickers for Easter and Mother's Day, and stickers for summer vacation and back-to-school are coming soon. You can find the stickers in the Effects tab within the Video Creation Kit.

Demo 4 screenshot

We'll also introduce seasonal templates throughout the year to help you create video ads tailored to holidays and events like Halloween, Singles Day and Dia de los Muertos.

Get started with the Video Creation Kit today.

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