Introducing the On-Facebook Destination for Automotive Inventory Ads (AIA)

Facebook Business

September 14, 2020

Last year we announced our enhanced Automotive inventory ads (AIA) to help make ads more relevant to people interested in purchasing a car. Those enhancements expanded dealerships’ reach beyond the people who had already visited their website or app, and let dealerships get in front of even more prospective car shoppers based on their visits to other auto and dealer-related Pages, websites and apps.

We remain committed to helping dealers increase profitability, so today we’re launching the ability to drive automotive inventory ads to a mobile-optimized shopping experience on the Facebook platform. When a shopper clicks on an auto dealer’s ad, they’ll land on a dynamic Vehicle Detail Page (VDP) on Facebook that’s created using information from the dealer’s auto catalog. From this VDP, shoppers can research vehicles, discover additional inventory and connect directly with dealers via Facebook Messenger, lead form Businesses can capture leads via Messenger and/or a lead form in all countries except the United States and Canada, where only Messenger is available., phone call or by visiting a dealership in person.

Driving AIA campaigns to an on-Facebook ad destination allows you to:

• Get efficient campaign performance: On average, driving ads to an on-Facebook destination reduced cost-per-lead 2 For leads on prospecting audiences, on-Facebook ads reduced on average cost per lead by 82% where lead is defined as a message initiated on Messenger. Furthermore, all 25 US advertisers saw lower cost per leads. by 82% and cost-per-content view From 27 split tests done for prospecting audiences only comparing on-Facebook vs website post-click experiences, on-Facebook AIA reduced on average cost-per-view content by 17% with 74% of US advertisers seeing lower cost per view content. by 17% versus a website destination.
• Reach in-market consumers during their shopping journey: Get access to premium ad slots which reach high-intent auto shoppers at the top of the Marketplace vehicle feed and on consumer vehicle listings.
• Offer a frictionless shopping experience: 55% of people are not willing to wait for a web page to load when shopping Source: Why Removing Friction is a $325 Billion Opportunity for Businesses (FB IQ Nov 2018). Drive them to a mobile-optimized VDP on the Facebook app instead and qualify leads in real-time via Facebook Messenger or lead form Businesses can capture leads via Messenger and/or a lead form in all countries except the United States and Canada, where only Messenger is available..

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September 14, 2020

Introducing the On-Facebook Destination for Automotive Inventory Ads (AIA)

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ast year we announced our enhanced Automotive inventory ads (AIA) to help make ads more relevant to people interested in purchasing a car. Those enhancements expanded dealerships’ reach beyond the people who had already visited their website or app, and let dealerships get in front of even more prospective car shoppers based on their visits to other auto and dealer-related Pages, websites and apps.

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