Improving Pages, Events and Jobs to Help Local Businesses Grow

Facebook Business

August 6, 2018

More than 80 million businesses rely on Facebook to maintain an online presence, communicate with customers and drive transactions. For example, Lloyd Taco uses its Facebook Page to share the whereabouts of its food truck, manage promotions and connect with customers—37% of whom learn about the brand's eateries on Facebook. Lloyd Taco is one of the millions of small businesses using Facebook to connect with customers and build a business. Each week, two out of three people on Facebook visit a local business Page or an Event Page. “Local Shopping Study” by Factworks (Facebook-commissioned research study of 10,340 people (8,878 monthly Facebook users, 1,562 non-Facebook users), ages 18+, US, DE, FR, UK, IT, ES, PL and CA), Apr–May 2017 That's why we're updating Pages and expanding Events and Jobs to make these connections simpler and more valuable. Here’s how:

• Recommendations: Your customers are your best ambassadors. When people look for places to eat, shop or book a service they often ask their friends and families where to go. That's why we’re making it easier for people to recommend your business by bringing Recommendations to your Page. People will now be able to post a Recommendation for your business including text, photos and tags directly on your Page. And Recommendations will also help you reach people while they're searching for or talking about your business.

• Actions: People will now be able to tap on a simplified and prominently featured suite of action buttons to do things like book an appointment for a haircut, order a pizza, send a message or write a Recommendation, all on mobile. To make the most of the updated Page design be sure to select the Page template and action button that make the most sense for your business.

• Increased visibility of your story: Page Stories offer an immersive way to connect with customers and communicate new offerings. Starting today, people can view your business story by tapping on the Page profile photo. You can learn more about how to use stories to engage with your customers in the Advertiser Help Center.

Facebook Page Ad example

• Customized business information: You’ll now be able to feature information such as hours, price range, Recommendations or a restaurant menu more prominently on your Page. And for restaurants and service businesses, we’ll highlight new content such as your most recent Events and Offers.

• Events: 700 million people use Facebook Events each month to find things to do. Facebook internal data, 2016 And local businesses around the world use Events to bring their customers and communities together. That’s why we’re making it easier to sell tickets for Events directly on Facebook with new ticketing integrations. And we're helping businesses promote their Events though Event Ads.

• Jobs: To help more local businesses hire people, we’re expanding Jobs to all people and businesses across the world in the next few months.

These improvements are a small part of our commitment to help businesses connect with customers. We'll continue to work on new ways to make these connections easier and more valuable to help all businesses grow.

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Announcements Small Business