Get the Most Out of Your Event and Sponsorship Efforts

Facebook Business

March 18, 2019

From sporting events, to music festivals, in-store events and more, we know that hosting or sponsoring an event can often be a big investment for your business, so it's important to make sure you get the most out of it. And since social media is already an integral part of people's experiences at events, we put together a list of ways you can use Facebook, Instagram and Messenger to enhance the experience for people at the event and amplify your efforts beyond the event.

Focus on access leading up to the event

In the time leading up to your event, consider how you can use Facebook and Instagram to engage your audience and build buzz. At this stage, we recommend focusing on access. You can reinvent the classic ticket giveaway with new elements like an augmented reality scavenger hunt or a contest on Instagram. This will get people excited for the event and ignite the buzz for your event online. Offering early ticket access will help start the conversation about your event and create a sense of urgency. You can also consider offering exclusive access to talent. While giving your audience opportunities to engage with your talent can help generate excitement and draw fans, you can also use Facebook Live to scale these interactions and share the experience with more fans.

Enhance the experience during the event

When it’s game time, the goal is to enhance the experience for those at the event and for people following along at home. Consider how you can use Facebook, Messenger and Instagram to offer added value to people at the event. Try a modern take on a guidebook by building a Messenger experience that provides event information, live updates and access to unique experiences and content. You can also cater to common fan behaviors by building branded Insta-llations, compelling people to take photos or videos in a visually-engaging, branded spot. This will help you increase exposure by giving people a reason to share their experience on behalf of your brand.

And for folks watching at home, think about how you can allow them to participate by providing access to additional content and building complementary experiences. You can use Facebook Live to share additional video content with fans outside the event such as exclusive views you can’t see in person, or access to talent before or after the event. You can also use Facebook Live to engage your audience in realtime, inviting them to get involved with activities such as trivia or audience voting.

Amplify your efforts after the event

By recapping or repackaging content to share on Facebook and Instagram, you can keep the conversation going and keep your brand top of mind. You can consider sharing behind-the-scenes footage or creating personalized videos for attendees to share with their network. Compelling attendees to share their experience on Facebook and Instagram is some of the best earned media you can get as it will plant the seed for others that may be interested in your next event and will maximize the reach of your branded experience.

In today's connected world, Facebook and Instagram offer an opportunity to scale your event and sponsorship efforts, so your brand gets credit for the unique experiences you’re building.

Check out Facebook IQ for more insights to help you engage with fans.

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