Social is the new window shopping: the place where shoppers browse to find ideas and inspiration. And within social, window shopping is shifting to stories and serendipitous discovery. Stories ads allow audiences to discover your brand in an immersive environment where they’re already highly-engaged and ready to shop, with 1 in 2 people surveyed saying that they have visited a website to buy a product as a result of seeing it in stories.² Meanwhile, ads in Instagram Explore offer businesses a place to reach audiences through one of the world's largest discovery surfaces, where people are in a discovery mindset to watch, shop, and connect with creators and businesses all in one place. It’s popular too. 50% of all Instagrammers use Explore every month.³

The festive season is the ideal time to drive Shopping on Instagram. In fact, the percentage of Instagrammers who say the platform is influential for the holiday season increased from 39% last year to 45% this year.⁴ Enable easy discovery, consideration, and Checkout of your products on Instagram through product tags and stickers in Feed and Stories. This ensures that once a shopper finds the right item, they are just a few taps away from being able to make a purchase, empowering you to tap into the audience of 130M Instagram users who click on a shopping story every month.⁵

Shoppers expected to be engaged with personalization, and retailers need to do this at scale. Use Dynamic Ads for Broad Audiences to reach people that are interested in products similar to yours. Then build Lookalike Audiences based on purchasers, especially your high-value audiences, to reach people just like them. These audiences will then dynamically update. With retargeting for Dynamic Ads you can remind people about the products that they’ve browsed on your website or in your mobile app but didn’t purchase, When you retarget people with Dynamic Ads, they’ll automatically see the products (or similar products) that they saw on your website or in your app.

People love to shop in-store, but not all digital ads provide the information shoppers need to find and visit a store. With Facebook, you can use mobile to drive store traffic. The Store Traffic Objective helps shoppers discover new products and find the nearest store to purchase them. You can also use Store Sales Optimization, which leverages the power of machine learning to show ads to people most likely to make an in-store purchase, even if they are not an existing customer.

Social is the new window shopping: the place where shoppers browse to find ideas and inspiration. And within social, window shopping is shifting to stories and serendipitous discovery. Stories ads allow audiences to discover your brand in an immersive environment where they’re already highly-engaged and ready to shop, with 1 in 2 people surveyed saying that they have visited a website to buy a product as a result of seeing it in stories.² Meanwhile, ads in Instagram Explore offer businesses a place to reach audiences through one of the world's largest discovery surfaces, where people are in a discovery mindset to watch, shop, and connect with creators and businesses all in one place. It’s popular too. 50% of all Instagrammers use Explore every month.³

The festive season is the ideal time to drive Shopping on Instagram. In fact, the percentage of Instagrammers who say the platform is influential for the holiday season increased from 39% last year to 45% this year.⁴ Enable easy discovery, consideration, and Checkout of your products on Instagram through product tags and stickers in Feed and Stories. This ensures that once a shopper finds the right item, they are just a few taps away from being able to make a purchase, empowering you to tap into the audience of 130M Instagram users who click on a shopping story every month.⁵

Shoppers expected to be engaged with personalization, and retailers need to do this at scale. Use Dynamic Ads for Broad Audiences to reach people that are interested in products similar to yours. Then build Lookalike Audiences based on purchasers, especially your high-value audiences, to reach people just like them. These audiences will then dynamically update. With retargeting for Dynamic Ads you can remind people about the products that they’ve browsed on your website or in your mobile app but didn’t purchase, When you retarget people with Dynamic Ads, they’ll automatically see the products (or similar products) that they saw on your website or in your app.

People love to shop in-store, but not all digital ads provide the information shoppers need to find and visit a store. With Facebook, you can use mobile to drive store traffic. The Store Traffic Objective helps shoppers discover new products and find the nearest store to purchase them. You can also use Store Sales Optimization, which leverages the power of machine learning to show ads to people most likely to make an in-store purchase, even if they are not an existing customer.