Five Ways to Maximize Sales This Holiday Season

Facebook Business

November 13, 2018

The busiest retail shopping season of the year is just around the corner, and on Facebook, the holiday shopping season has already begun. In just the first week of November, nearly 19 million people had about 40 million interactions related to holiday shopping on Facebook. Facebook internal data, Nov 1 – Nov 8, 2018 So to help you make the most out of the holiday shopping season, we’re sharing a few effective ways your business can promote its products, increase sales and drive traffic to your store this season.

Capture attention with new themed templates and overlays

Shoppers are inundated with messages from brands during the holiday season so it’s important to make your ads stand out. And since video is one of the most effective ways to connect with customers on mobile, we built new themed video templates to help you easily convert existing images and text assets into mobile-first video ads. The themed video templates can help you promote your products, describe product benefits and deliver your brand’s message all with eye-catching, holiday-themed elements. And if you’re already delivering personalized product recommendations with dynamic ads, you can try new creative tools that enable you to overlay seasonal decorations on your ads to capture attention.

An example of overlay creative

Help shoppers discover your offerings and purchase with the collection ad format

The collection ad format lets people learn more about your products and browse your offerings in a fast-loading, post-click surface powered by Instant Experience. Interested shoppers can tap on your collection ad in News Feed and quickly move from discovery to purchase in a smooth and immersive experience. Gameday Couture combined the power of the collection ad format with Instant Storefront, a template for Instant Experience, and saw a 41% lift in conversions and a 2.5X return on ad spend.

Drive sales with shopping on Instagram

Ecommerce traffic from Instagram is predicted to increase 51% this year compared to last holiday season. "Holiday 2018 Predictions: Mobile Will Ring Up Most Purchases for the First Time Ever," Salesforce blog, Sep 2018. One way businesses can take advantage of this growing commerce channel is through Instagram’s shopping feature. 90 million accounts on Instagram tap on a shopping post to learn more about products every month. Instagram internal data, April 2018 Shopping on Instagram allows you to tag your posts and stories with pricing and product details, so that shoppers can easily go from discovery to purchase. The feature can help you reach customers in feed and in Instagram Stories, and we recently began testing shopping in Explore as well, so that your shopping posts have the opportunity to be shared with people who don’t yet follow your business. See how it works below and start driving sales this holiday season.

Spearmint LOVE used shopping on Instagram to remove friction in the customer path to purchase and quickly transform interested shoppers into buyers, resulting in a 25% increase in traffic and an 8% increase in revenue attributable to shopping on Instagram.

Maximize campaign results with ads in Marketplace

It’s important to promote your products and holiday offerings where people are already shopping, and with 800 million people coming to Facebook to buy and sell things every month, including Marketplace as an ad placement via automatic placements can help drive holiday sales. Facebook internal data, Oct 2018 Businesses like BarkBox and Ubisoft increased conversions at a lower cost when they ran ads across both Marketplace and News Feed, by connecting with people where they’re already shopping. Extending your ad campaigns to Marketplace is easy as there’s no need for new creative. The ads you create for News Feed can be automatically adapted for delivery in Marketplace.

Get shoppers through your doors with the store visits objective

Despite the growth of ecommerce, the majority of US consumers will still shop in stores this holiday season. "Mobile Commerce Is Trending, but Holiday Shoppers Still Like Tradition,” eMarketer, September 17, 2018 That’s why we offer a suite of offline solutions for retailers with a physical store. The store visits objective can help drive traffic to your store by targeting shoppers near your store with personalized messaging based on their location.

Get more insights and tips to maximize sales this holiday season.

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