Facebook Attribution: A Measurement Tool for Today’s Digital Advertising Landscape

Facebook Business

October 17, 2018

The digital landscape is more complex than ever before, making it challenging for businesses to have confidence in how they measure and optimize their ads. We’re committed to providing businesses with the best ways to measure ad performance and understand how their marketing investment drives value both on and off Facebook. Last year, we began testing to help businesses compare the success of campaigns across platforms. Now, we’re introducing Facebook Attribution, a new measurement tool that’s free to use and designed to give marketers a more holistic view of the customer journey, both on and off Facebook.

Performance - All Channels Update

Performance - All Channels Update

Discover valuable insights to inform your marketing strategies

Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. For example, using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to if you were not running ads. And to gain a better understanding of your audience’s digital journey, you can use cross-device reporting to learn the device your customers engaged with your ads on as well as where they converted.

Performance - All Channels Update

Businesses are already using Facebook Attribution to fuel their marketing strategies. The Latvian airline airBaltic is using Facebook Attribution to better understand customer actions and apply these insights to its campaigns to increase bookings.

See how your marketing efforts are driving business results with Facebook Attribution.

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