Bring Brands and Products to Life with Instant Experience

Facebook Business

September 7, 2018

Canvas is now called Instant Experience and has more capabilities to help businesses with different objectives

Two years ago, we introduced Canvas, a mobile ad solution that brings brands and products to life in a full-screen, post-click experience that loads almost instantly from ads in Facebook and Instagram feeds. Since then, we've introduced updates such as templates designed to achieve different marketing objectives, so these experiences are easy for businesses of all sizes to create. Today, we're introducing more capabilities and a new name—Instant Experience—that better reflects what this ad solution offers people. Over the past year, the number of Instant Experience campaigns has more than doubled and Instant Experiences are loading faster than ever—now 15X faster than standard mobile websites—to seamlessly connect people to businesses. Facebook internal data, 2018

Quick solutions for every industry and objective

Instant Experiences can be used effectively by all types of businesses to help customers learn more about your brand or your products. And our growing selection of templates designed for different business objectives makes creating Instant Experiences quick and easy. Below are the template options including our newest template—Instant Forms—which makes it easy for people to share their contact information with a business.

• Instant Storefront helps businesses sell products in a grid format.
• Instant Lookbook enables businesses to display products in the context of a lifestyle image.
• Instant Customer Acquisition helps businesses drive customer action by displaying offerings and including a clear call to action.
• Instant Storytelling uses images and video to give people a better feel for your brand.
• Instant Form lets people easily share their contact information to learn more about your offerings.

Instant Form

Instant Storefront

Instant Lookbook

Instant Customer Acquisition

Instant Storytelling

New pixel capabilities to measure engagement and re-engage with customers

We are also introducing new ways for businesses to understand their customers’ progression from seeing an Instant Experience to completing a purchase, and opening new opportunities for businesses to re-engage with those customers. Businesses can now integrate the Facebook Pixel and third-party pixels into their Instant Experience to get more detailed data and insights.

• The Facebook Pixel will now be automatically added to Instant Experiences for any advertiser using the Facebook Pixel on their website. This will enable businesses to re-engage with customers who interacted with their Instant Experience.
• Advertisers will also be able to embed third-party pixels into an Instant Experience to track engagement and compare the performance of Instant Experiences to other campaigns using their analytics or insights tools of choice.

We’re committed to making Instant Experiences valuable and easy for all businesses to use, and we'll continue to improve these features.

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