LinkedIn’s algorithm tends to fly under the radar—save for the #broetry blip last year. But it’s not for lack of news. Over the past two years, updates to… Read More

The post How the LinkedIn Algorithm Works And How to Make it Work for You appeared first on Hootsuite Social Media Management.

Every business—small, medium, or large—should have a social strategy, and every strategy should be backed by a social media budget. Budgeting helps you ensure you’ll have the funds… Read More

The post A Social Media Budget Breakdown for Every Size of Business appeared first on Hootsuite Social Media Management.

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. To get your creative juices flowing, we’ve rounded up more than 20… Read More

The post 20+ Creative Social Media Contest Ideas and Examples appeared first on Hootsuite Social Media Management.

Instagram trends can make or break your social marketing strategy. That’s why it’s important to stay on top of them. Brands that keep up with the top trends… Read More

The post 15 of the Most Important Instagram Trends to Watch Right Now appeared first on Hootsuite Social Media Management.

There are lots of Instagram tools that can help you with your Instagram strategy, but some of them are sharper than others. With more than two million monthly… Read More

The post 27 Instagram Tools Marketers Should Know About in 2019 appeared first on Hootsuite Social Media Management.

Effective Facebook targeting increases your ad conversions while lowering cost per click (CPC). Even more important, effective Facebook ad targeting helps you lower your cost per conversion—the ultimate… Read More

The post 8 Facebook Targeting Tips for Cheaper Ads and More Conversions appeared first on Hootsuite Social Media Management.

Facebook Blueprint is an e-learning platform that offers free, self-paced courses on Facebook and Instagram advertising. Since its launch in 2015, more than two million people have enrolled… Read More

The post How to Decide if You Should Get a Facebook Blueprint Certification appeared first on Hootsuite Social Media Management.