This transparency tool, designed to give users more control over their data, will be rolling out in the coming months. How will it affect advertisers? Once the tool is live, users will be able to disconnect their off-Facebook activity from their profil…

Naturally the next step after collecting lead information is to contact the lead, right? Facebook has rolled out a scheduling feature to make that just a bit easier. Now you can capture information about the preferred contact date/time preferences of y…

Facebook is releasing an automated ad builder – for small businesses that don’t have the means to hire a team, but are interested in running FB ads with a bit of guidance this tool may be revolutionary. Business owners answer a few questions about thei…

There are some great tricks to getting the most out of your custom audiences. One is utilizing frequency and/or device to refine your targeting. Let’s say you’re performing best on iOS devices and want to create an audience of just the iOS users on you…

Often I’m asked about our toolset, and one that comes up frequently for lead generation is what email automation tool do we use. So here it is! My all-time favorite is ActiveCampaign. While we have tried more email management tools than I can remember,…

If you have ever feared someone having access to your ad account because of the possibility of deleting the best campaign you have ever deployed – then you need Aarchival! Highly recommended for business owners that are provisioning access of their ad …

Have you seen this yet? When running CBO campaigns, it’s hard to assess performance in the first couple of days. You have to be willing to ride it out to see where performance will level. Typically we start seeing the true trend 4-5 days in. I know – a…

Your ad creatives are a users first introduction to your brand. You have limited time to capture their attention and drive the desired action so it’s imperative your creatives put their best foot forward.

We have great design resources on our team bu…

A boosted post refers to a Facebook post that has been amplified in order to reach a larger audience. When you boost your posts, your view rate will increase, and website conversions, especially if there is a link to your website within the ad. However…

Have an email list and want to target people, and everyone in their household? This is now a thing! Turn on the household audience feature after pushing through your custom audience, check out the steps below!