Drive Moviegoers to See Your Film on Facebook

Facebook Business

August 14, 2019

Today, we’re rolling out the red carpet for two new ad solutions—movie reminder ads and movie showtime ads—to help film studios increase ticket sales and to help people find the movies they want to see.

Moviegoers often discover a film months before its release, but they need reminders when a film they care about is about to hit theaters. With movie reminder ads, when people see an ad for a film in their News Feed, they can now tap an Interested button to receive a reminder in their Facebook notifications when the movie hits theaters. The notification sends people to the movie detail page on Facebook to look up showtimes and seamlessly purchase tickets.

With movie reminder ads, people can easily stay informed about the movies they want to see, and film marketers can reach a group of moviegoers that have indicated strong interest in their film.

We’re also introducing movie showtime ads for films that are already in theaters. Previously, researching showtimes required extra steps and additional searches. Now, when a moviegoer comes across a movie showtime ad, they can tap a Get Showtimes button to go right to the Facebook movie detail page to find out where and when to see the film.

Advertisers testing these solutions are already seeing strong results driving showtime lookups and ticket sales. Universal Pictures used Facebook showtime ads to promote its recent holiday film, "The Grinch," and saw a significant increase in showtime lookups and ticket purchases.

Movie reminder ads and movie showtime ads are now available for all film studios in the US and UK.

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