Updates to Ads About Social Issues, Elections and Politics in Taiwan
Updates to Ads About Social Issues, Elections and Politics in Taiwan
Facebook BusinessBy Katie Harbath, Public Policy Director
We believe that transparency leads to increased accountability and responsibility over time – not just for Facebook but advertisers as well. It's why we continue to introduce tools that allow elected officials, those seeking office, and organizations aiming to influence public opinion to show more information about the ads they run and who's behind them. At the same time, we're continuing our work to combat foreign interference in elections worldwide.
In June, we announced the global rollout of our ad transparency tools, which enabled advertisers in certain countries to become authorized, place “Paid for by” disclaimers on their ads, and enter their ads in the Ad Library for seven years. Starting today, we are making this a requirement in Taiwan and will begin proactively enforcing our policy on ads about social issues, elections and politics.
Getting Authorized
Anyone who wants to run ads about social issues, elections or politics in Taiwan will need to first confirm their identity in Taiwan, and disclose who’s responsible for the ad. An advertiser can select themselves, a Page they run or their organization to appear in the “Paid for by” disclaimer. We require that the advertiser provide additional information, like a phone number, email, website and business address, if they choose to use their organization or Page Name in the disclaimer. These requirements hold advertisers accountable for the ads they run on Facebook and Instagram.
The authorization process is also required for advertisers wanting to run ads related to specific social issues, such as those about Political Values and Governance, Civil and Social Rights, Environmental Politics, Economy, Security and Foreign Policy and Crime. Authorizations may take a few days to complete so advertisers should start this process immediately to help avoid delays in running these types of ads. We also regularly review our advertising policies and update them when needed. As a result, the list of social issues may change over time.
Ad Library & API
Authorized advertisers will have their ads placed in the Ad Library for seven years, including their disclaimer information. The Ad Library shows all active ads across Facebook Products. Transparency is a priority for us to help prevent interference in elections, so the Ad Library offers additional information about ads about social issues, elections or politics, including spend range, reach and name of the entity or person responsible for the ad.
We know we can’t protect elections on our own, which is why we offer access to the Ad Library API, which we built expressly for researchers, academics, journalists and the public to study political advertising. With today’s news, the results on API queries in Taiwan will now be more robust as advertisers are required to authorize and add disclaimers. In addition, we will introduce the Ad Library Report within the next few weeks, which provides people who aren’t as technical with similar information about ads related to social issues, elections or politics.
You can learn more about the ads transparency tools in Taiwan, review our ad policies, or visit the Help Center to see how ads about social issues, elections and politics are reviewed in other countries.
We will continue to refine and improve our policies and tools as part of our commitment to help protect the integrity of elections in Taiwan and around the world.
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Announcements
November 11, 2019
Updates to Ads About Social Issues, Elections and Politics in Taiwan
By Katie Harbath
Public Policy Director
W
In June, we announced the global rollout of our ad transparency tools, which enabled advertisers in certain countries to become authorized, place “Paid for by” disclaimers on their ads, and enter their ads in the Ad Library for seven years. Starting today, we are making this a requirement in Taiwan and will begin proactively enforcing our policy on ads about social issues, elections and politics.
Getting Authorized
Anyone who wants to run ads about social issues, elections or politics in Taiwan will need to first confirm their identity in Taiwan, and disclose who’s responsible for the ad. An advertiser can select themselves, a Page they run or their organization to appear in the “Paid for by” disclaimer. We require that the advertiser provide additional information, like a phone number, email, website and business address, if they choose to use their organization or Page Name in the disclaimer. These requirements hold advertisers accountable for the ads they run on Facebook and Instagram.
The authorization process is also required for advertisers wanting to run ads related to specific social issues, such as those about Political Values and Governance, Civil and Social Rights, Environmental Politics, Economy, Security and Foreign Policy and Crime. Authorizations may take a few days to complete so advertisers should start this process immediately to help avoid delays in running these types of ads. We also regularly review our advertising policies and update them when needed. As a result, the list of social issues may change over time.
Ad Library & API
Authorized advertisers will have their ads placed in the Ad Library for seven years, including their disclaimer information. The Ad Library shows all active ads across Facebook Products. Transparency is a priority for us to help prevent interference in elections, so the Ad Library offers additional information about ads about social issues, elections or politics, including spend range, reach and name of the entity or person responsible for the ad.
We know we can’t protect elections on our own, which is why we offer access to the Ad Library API, which we built expressly for researchers, academics, journalists and the public to study political advertising. With today’s news, the results on API queries in Taiwan will now be more robust as advertisers are required to authorize and add disclaimers. In addition, we will introduce the Ad Library Report within the next few weeks, which provides people who aren’t as technical with similar information about ads related to social issues, elections or politics.
You can learn more about the ads transparency tools in Taiwan, review our ad policies, or visit the Help Center to see how ads about social issues, elections and politics are reviewed in other countries.
We will continue to refine and improve our policies and tools as part of our commitment to help protect the integrity of elections in Taiwan and around the world.
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