See What People Talked About on Facebook in 2018 and What It Means for Marketers for the Year Ahead
See What People Talked About on Facebook in 2018 and What It Means for Marketers for the Year Ahead
Facebook BusinessWe took a look at the topics of conversation on Facebook that grew in 2018 and compiled The 2019 Topics & Trends Report from Facebook IQ. By understanding what people are talking about on Facebook, marketers can better anticipate people's behaviors and preferences such as the foods people eat, products they buy, media they consume, physical activities they engage in and ways they spend their time. This can then help inform marketing campaigns, creative strategy and product development to help you better connect with your customers.
This year, we grouped our findings across seven categories: Beauty & Fashion, Commerce, Entertainment, Food & Drink, Mind & Body, Science & Technology and Travel & Leisure, so you can find the insights that are most relevant to your business and industry.
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