Reporting Tools to Better Measure your Holiday Campaigns
Reporting Tools to Better Measure your Holiday Campaigns
Facebook BusinessEvery year businesses ramp up their holiday campaigns to drives sales online and in-store, and as an advertiser, you’ll want to know how these campaigns are performing and how you can apply lessons learned during this season throughout the rest of the year.
We’ve launched several updates to our reporting tools that are designed to make it easier for you to measure ad performance across accounts, channels, and different publishers. Using these updates, you can get a better holistic picture of how your ads are performing, what channels are driving conversions and what audiences you are actually reaching during the holiday season.
Analyze performance across multiple accounts and formulate your own metrics
Cross-account reporting and custom metrics can help your better understand the performance of your campaigns, improve your advertising strategy and understand who you are reaching during the holidays and beyond.
With cross-account reporting, you'll be able to see metrics - such as reach, impressions, and conversions - across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business' performance and will allow you to save time that was previously spent manually building reports.
This surface also shows de-duplicated reach (or unique people reached across accounts and campaigns), so you can better understand who you are reaching and the accuracy of your ad targeting.
With our new custom metric building feature, you can formulate and save metrics. This tool will unlock a more seamless process for assessing and optimizing campaigns by allowing you to build better reports that are more tailored to your business goals. Learn more about these new features.
Better understand the conversion path across channels and publishers
Earlier this year, we also launched Conversion Paths, a publisher-level conversion path report in Facebook Attribution. Customers often have multiple interactions across channels and devices before visiting a website and ultimately converting, but these interactions are not necessarily reflected by simple revenue or conversion reporting.
According to a Facebook-commissioned Ipsos study, in 2018, shoppers used a variety of channels - from online to print to television - to shop and get inspiration for holidays gifts. To better understand if you’re reaching these shoppers, you’ll need insight into the conversion paths across these channels and publishers.
Our new feature allows you to better understand these conversion paths to better act on true business value in our tools.
Conversion Path reporting will make it easier to view the publishers in the most frequent conversion paths across channels and devices, allowing advertisers to identify the most impactful paths and credit them properly.
We know cross-channel and cross-device measurement is a top priority for many advertisers. That’s why we're always working to evolve our measurement solutions and make it easier for you to better understand how marketing across channels impacts the business outcomes, especially during the holidays. Learn more about holiday campaigns and how to optimize ads during this time of year.
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Measurement FYI
December 6, 2019
Reporting Tools to Better Measure your Holiday Campaigns
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We’ve launched several updates to our reporting tools that are designed to make it easier for you to measure ad performance across accounts, channels, and different publishers. Using these updates, you can get a better holistic picture of how your ads are performing, what channels are driving conversions and what audiences you are actually reaching during the holiday season.
Analyze performance across multiple accounts and formulate your own metrics
Cross-account reporting and custom metrics can help your better understand the performance of your campaigns, improve your advertising strategy and understand who you are reaching during the holidays and beyond.
With cross-account reporting, you'll be able to see metrics - such as reach, impressions, and conversions - across multiple ad accounts. This reporting surface serves as a one-stop shop for a clear, concise report on your business' performance and will allow you to save time that was previously spent manually building reports.
This surface also shows de-duplicated reach (or unique people reached across accounts and campaigns), so you can better understand who you are reaching and the accuracy of your ad targeting.
With our new custom metric building feature, you can formulate and save metrics. This tool will unlock a more seamless process for assessing and optimizing campaigns by allowing you to build better reports that are more tailored to your business goals. Learn more about these new features.
Better understand the conversion path across channels and publishers
Earlier this year, we also launched Conversion Paths, a publisher-level conversion path report in Facebook Attribution. Customers often have multiple interactions across channels and devices before visiting a website and ultimately converting, but these interactions are not necessarily reflected by simple revenue or conversion reporting.
According to a Facebook-commissioned Ipsos study, in 2018, shoppers used a variety of channels - from online to print to television - to shop and get inspiration for holidays gifts. To better understand if you’re reaching these shoppers, you’ll need insight into the conversion paths across these channels and publishers.
Our new feature allows you to better understand these conversion paths to better act on true business value in our tools.
Conversion Path reporting will make it easier to view the publishers in the most frequent conversion paths across channels and devices, allowing advertisers to identify the most impactful paths and credit them properly.
We know cross-channel and cross-device measurement is a top priority for many advertisers. That’s why we're always working to evolve our measurement solutions and make it easier for you to better understand how marketing across channels impacts the business outcomes, especially during the holidays. Learn more about holiday campaigns and how to optimize ads during this time of year.
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