Facebook BusinessThe holidays are right around the corner, which means many businesses are entering their busiest season. That's why at Facebook, we've been busy providing more ways to help you connect with the people that will love your business. This month, we introduced new features and offered tips and resources to help you grow your business and get the most out of Facebook's marketing solutions. Get up to speed with the highlights right here.
Rover.com, an online pet care booking service, more than doubled bookings using the conversions objective.
Kia Motors America used Messenger to accelerate brand awareness and sales, resulting in a 2X conversion rate on lower-funnel engagements.
Surfboard manufacturer Catch created dynamic ads for Facebook and Instagram using photos from its Instagram feed, achieving a 24X increase in overall return on ad spend.
Charter College used slideshow ads to attract interested students and lowered its cost per lead by 43% with the conversions objective.
To raise awareness of the Bud Light Lime-A-Rita brand among young women, American brewery Anheuser-Busch ran a funded influencer marketing campaign on Instagram, reaching 8.57 million people and resulting in a 17-point lift in ad recall.
Asian restaurant chain P.F. Chang's used the conversions objective to find foodies, resulting in a 73% lower cost per click.
