Starting today through January 11, thousands of people will attend the Consumer Electronics Show (CES) to see the next generation of disruptor brands—those that are flourishing at unprecedented rates by leveraging online selling and new technologies. Mobile technology and platforms such as Facebook and Instagram have given businesses of all sizes access to tools such as Pages, Groups and targeted advertising that have leveled the playing field to grab consumers’ attention, reach new customers and disrupt industries.
The distance between a good idea and the people it serves has never been shorter. And new research shows that brands that embrace new technologies and social platforms are more likely to find growth.
In a new Facebook-commissioned Ipsos study, nearly three in four disruptor brands—brands that started online—reported higher levels of growth compared to their non-disruptor counterparts. Ipsos, an independent research firm, polled 1,134 US businesses that either started online or primarily sell online. Businesses received an online questionnaire and results were gathered from August 30th to September 6th, 2018. Results regarding disruptors refer to firms that started online versus in a physical storefront and comparisons to non-disruptors are reported when statistically significant at the 5% level. And nearly nine in ten reported that Facebook has been effective in helping them reach customers. Ipsos, an independent research firm, polled 1,134 US businesses that either started online or primarily sell online. Businesses received an online questionnaire and results were gathered from August 30th to September 6th, 2018. Results regarding disruptors refer to firms that started online versus in a physical storefront and comparisons to non-disruptors are reported when statistically significant at the 5% level.
Disruptor Brands are More Likely to Build Their Business on Facebook
9/10
report Facebook as an effective channel for marketing to customers
72%
report rapid or consistent revenue growth
Hubble Contacts and Peloton both leveraged the power of mobile and targeted advertising to disrupt their respective industries, successfully turning good ideas into sustainable businesses.
The use of social platforms and online selling isn't just good for business, it's also good for people. In fact, 84% of disruptor businesses report being able to share benefits of their online selling directly with customers, benefits such as offering lower prices, free shipping and free returns. Ipsos, an independent research firm, polled 1,134 US businesses that either started online or primarily sell online. Businesses received an online questionnaire and results were gathered from August 30th to September 6th, 2018. Results regarding disruptors refer to firms that started online versus in a physical storefront and comparisons to non-disruptors are reported when statistically significant at the 5% level. And these benefits occur at higher rates with disruptor brands compared to their non-disruptor counterparts. Ipsos, an independent research firm, polled 1,134 US businesses that either started online or primarily sell online. Businesses received an online questionnaire and results were gathered from August 30th to September 6th, 2018. Results regarding disruptors refer to firms that started online versus in a physical storefront and comparisons to non-disruptors are reported when statistically significant at the 5% level.
Benefits Transferred to People Compared to Non-Disruptor Brands
39% offer lower prices versus 23%
33%offer free shipping versus 16%
32%offer increased payment options versus 24%
Check out our session at CES for a discussion on how the mobile era unlocked growth for online businesses.
