Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities

Facebook Business

December 3, 2019

Discrimination has no place on Facebook, and our advertising policies have long prohibited unlawful discrimination. Over the last year, our auditors have released two progress updates on Facebook’s Civil Rights Audit and we reached a historic settlement with leading civil rights organizations. As part of the settlement, we introduced a new process for how advertisers based in the US, or trying to reach audiences in the US, can buy ads that offer housing, employment or credit opportunities. These ads are known as Special Ad Categories and are restricted from using the following targeting criteria: age, gender, ZIP code, multicultural affinity or any detailed options describing or appearing to relate to protected characteristics.

Today, we’re expanding our enforcement of this process across all the tools businesses use to buy ads. We’re also adding a housing ad section in the Ad Library, so it will be easy to search for and view US ads about housing opportunities.

Ads about Housing Opportunities in the Ad Library

Beginning tomorrow, you’ll be able to search for and view all active housing opportunity ads targeted at the US that started running - or were edited - on or after December 4, 2019, regardless of whether you’re in the advertiser’s intended audience. You’ll be able to search the housing ad section by the name of the Page running an ad or the city or state to which the ad is targeted.

In the next year, we’ll also include ads that offer employment or credit opportunities in the Ad Library. We’re actively working with civil rights groups to inform our approach as we prepare to roll this out.

Special Ad Categories Enforced on All Ad Buying Platforms

In August, we announced that advertisers must use the new process with restricted targeting options to buy ads that offer housing, employment or credit opportunities and we began enforcement in Ads Manager. Starting tomorrow, we will begin enforcement across all of the tools businesses use to buy ads, including Ads Manager App, Instagram Promote, the Marketing API and ads created from your Facebook Page.

Learn more about how to manage housing, employment and credit ads in our Advertiser Help Center. You can also view our updated policy on Discriminatory Practices.

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December 3, 2019

Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities

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iscrimination has no place on Facebook, and our advertising policies have long prohibited unlawful discrimination. Over the last year, our auditors have released two progress updates on Facebook’s Civil Rights Audit and we reached a historic settlement with leading civil rights organizations. As part of the settlement, we introduced a new process for how advertisers based in the US, or trying to reach audiences in the US, can buy ads that offer housing, employment or credit opportunities. These ads are known as Special Ad Categories and are restricted from using the following targeting criteria: age, gender, ZIP code, multicultural affinity or any detailed options describing or appearing to relate to protected characteristics.

Today, we’re expanding our enforcement of this process across all the tools businesses use to buy ads. We’re also adding a housing ad section in the Ad Library, so it will be easy to search for and view US ads about housing opportunities.

Ads about Housing Opportunities in the Ad Library

Beginning tomorrow, you’ll be able to search for and view all active housing opportunity ads targeted at the US that started running - or were edited - on or after December 4, 2019, regardless of whether you’re in the advertiser’s intended audience. You’ll be able to search the housing ad section by the name of the Page running an ad or the city or state to which the ad is targeted.

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In the next year, we’ll also include ads that offer employment or credit opportunities in the Ad Library. We’re actively working with civil rights groups to inform our approach as we prepare to roll this out.

Special Ad Categories Enforced on All Ad Buying Platforms

In August, we announced that advertisers must use the new process with restricted targeting options to buy ads that offer housing, employment or credit opportunities and we began enforcement in Ads Manager. Starting tomorrow, we will begin enforcement across all of the tools businesses use to buy ads, including Ads Manager App, Instagram Promote, the Marketing API and ads created from your Facebook Page.

Learn more about how to manage housing, employment and credit ads in our Advertiser Help Center. You can also view our updated policy on Discriminatory Practices.

Announcements · December 3, 2019

Helping Prevent Discrimination in Ads that Offer Housing, Employment or Credit Opportunities

We are actively working to fight discrimination and our efforts include sharing updates on our Civil Rights Audit. Read more about how we are expanding our enforcement.

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