Helping Businesses Comply With the California Consumer Privacy Act (CCPA)
Helping Businesses Comply With the California Consumer Privacy Act (CCPA)
Facebook BusinessTo support businesses with their compliance efforts, we’re introducing a new feature businesses can use to limit how we use the data they send to Facebook, called Limited Data Use. When a business applies this feature, it will direct Facebook to process information about people in California as the business's Service Provider. That means we will limit how this information is processed as specified in our State-Specific Terms. When Limited Data Use is enabled, businesses may notice an impact to campaign performance and effectiveness, and retargeting and measurement capabilities will be limited.
To give businesses time to implement Limited Data Use, there will be an initial transition period where we will automatically limit how we use data businesses send about people in California through our supported Business tools. The transition period will vary depending on the product, but for most Business Tools it will last until July 31. After the transition period, businesses will need to implement the feature to continue data use restrictions for our Business Tools.
If a business implements Limited Data Use during the transition period, it will take effect immediately, meaning we will only restrict use of California data where the feature is applied. During the transition period, businesses can override the automatic application of Limited Data Use if, for example, the CCPA does not apply to them.
To review which Business Tools are supported by Limited Data Use and how to implement the feature, please refer to additional details here.Get Facebook Business news in your inbox.
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Announcements
June 23, 2020
Helping Businesses Comply With the California Consumer Privacy Act (CCPA)
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To give businesses time to implement Limited Data Use, there will be an initial transition period where we will automatically limit how we use data businesses send about people in California through our supported Business tools. The transition period will vary depending on the product, but for most Business Tools it will last until July 31. After the transition period, businesses will need to implement the feature to continue data use restrictions for our Business Tools.
If a business implements Limited Data Use during the transition period, it will take effect immediately, meaning we will only restrict use of California data where the feature is applied. During the transition period, businesses can override the automatic application of Limited Data Use if, for example, the CCPA does not apply to them.
To review which Business Tools are supported by Limited Data Use and how to implement the feature, please refer to additional details here.Related Articles
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