Introducing New Ways for Partners to Support Businesses Advertising on Facebook

Facebook Business

October 10, 2018

We’re committed to helping businesses of all sizes succeed on Facebook. And since we know businesses face different challenges when it comes to digital advertising, we have a network of experts in the Facebook Marketing Partners (FMP) program, as well as others in the agency community, that are available to help businesses tackle their toughest marketing challenges. Today, we're hosting hundreds of partners, including agencies, technology companies and consulting firms in New York City for our annual Global Partner Summit. We're also introducing new ways for partners to support businesses.

Launching Creative Compass

Effective ad creative is critical to drive business results, but we know measuring creative effectiveness can be challenging. We're introducing the Creative Compass tool to help partners measure the impact of ad creative. By looking at key elements such as visual aspects, brand association and fit, partners will be able to help businesses understand how likely people in their audience are to take action after seeing an ad. We are currently testing the tool with select partners, but plan to make it available to all partners in 2019.

Facebook Ads Creative Compass

Shuttlerock used Creative Compass to test digital ad creative for their client, eCooltra.

Expanding our partner ecosystem

We’re expanding our partner ecosystem to include new experts and agencies to meet the needs of different types of businesses.

• Welcoming Facebook Marketing Consultants. Beyond agencies, we know there are individuals and qualified professionals who can help businesses grow, so we're testing a new program called Facebook Marketing Consultants to connect advertisers with vetted professionals to fulfill demand for technology implementation services such as pixel deployments, product catalog setup and dynamic ads campaign setup. We’re announcing our first round of consultants from North America, the UK, France and Germany and are also now welcoming all qualified applicants. For more information, visit Facebook.com/FMC.
• Including smaller agencies. We want to bring more companies, particularly smaller agencies who have not previously qualified to become FMPs, into the partner ecosystem. We’re working with a few select agencies on a pilot program called Facebook PRO. We want to help small and medium advertisers find new service providers that meet their marketing needs. We’re now testing this program in select markets to standardize benefits, tools and resources across our agency partners. We’ll have more details to share on this pilot in 2019.

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