December Highlights in Facebook Business News

Facebook Business

December 18, 2018

Discover more ways to connect with your customers and reach your business goals

The use of stories is growing rapidly, and now is the time for your business to harness the power of stories ads to connect with your customers and drive results. See why in our recent Watch episode.

Learn how to optimize your mobile landing page to create a seamless experience for your customers and drive sales.

We launched prompted carousel ads in Instagram Stories, allowing advertisers to reach their audience with more dynamic media.

Discover how to create effective stories ads on Instagram or Facebook with any asset.

Check out the new Inspiration section on Facebook Business that offers examples of effective ad creative as well as guidelines and resources to help you create great ads.

Want to make your business stand out in stories? Check out our latest Watch episode for tips on how to create impactful stories ads.

Explore the latest insights and elearning courses

See what people talked about on Facebook in 2018 and what it means for marketers for the year ahead.

Explore how people around the world discover, evaluate and purchase new cars—and the role digital plays in the customer journey.

Learn how to use the on Facebook and get best practices for posting jobs, managing applications and communicating with candidates.

Discover how using .

See how the rise of AR and VR can unlock more immersive shopping experiences for people and businesses.

See how businesses are driving results on our platforms

Gram Games ran a Facebook mobile app install ad campaign with retention optimization, increasing day-7 player retention by 23%.

Mansur Gavriel ran ads in Instagram Stories, Instagram feed and Facebook News Feed, driving 16.5X more clicks to its website compared to the previous year's show.

To boost brand awareness, Bai, a US beverage company, ran video ads in a combination of placements across Facebook and Instagram, resulting in a 17-point lift in ad recall.

SharkNinja compared exposure to ads in Facebook against ads in search to understand what drives more purchases, and found that Facebook ads combined with search ads resulted in nearly a 10% lift in incremental website sales.

Apartment List ran a retargeting campaign with dynamic ads for real estate, driving a 2X increase in return on ad spend compared to regular dynamic ads.

Cuban Guys Restaurants uses various Facebook tools to help expand its business, and it estimates that 50% of customers learn about the fast food eatery from Facebook or Instagram.

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