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How Low Can #1 Go? (2020 Edition)

Posted by Dr-PeteBeing #1 on Google isn’t what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for “Disney stock,” pushed …

Google Review Stars Drop by 14%

Posted by Dr-PeteOn Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change wo…

Can You Reverse A 301 Redirect?

Posted by Dr-PeteThe short answer is “yes.” You can reverse a 301-redirect, even though it’s technically permanent. The long answer, though, is that this change may not work the way you’d expect or hope, and it could even make your problems worse. Let’…