21 Smart Google SEO Tips for 2021
Posted by Cyrus-ShepardHappy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure.
First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including…
Behind the SEO: Launching Our New Guide — How to Rank
Posted by Cyrus-ShepardSeven years ago, we published a post on the Moz Blog titled “How to Rank: 25 Step Master SEO Blueprint.”
From an SEO perspective, the post did extremely well.
Over time, the “How to Rank” post accumulated:
400k pageviews200k org…
5 SEO Tactics to Maximize Internal Links — Whiteboard Friday
Posted by Cyrus-ShepardAre you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard …
10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday
Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your…
Title Tags SEO: When to Include Your Brand and/or Boilerplate
Posted by Cyrus-ShepardIf your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages.
Should you include these elements in yo…
Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday
Posted by Cyrus-ShepardThere’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.
Click on the…
Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday
Posted by Cyrus-ShepardMany SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something e…
A Simple Keyword Research Process for Winning SEO – Whiteboard Friday
Posted by Cyrus-ShepardSmart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Bonus:&nbs…
Announcing: The Keyword Research Master Guide [New for 2020]
Posted by Cyrus-ShepardWhy a new guide?
Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords.
Not choosing keywords before …
Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]
Posted by Cyrus-Shepard
Note: This post was co-authored by Cyrus Shepard and Rida Abidi.
Everyone wants to win Google featured snippets. Right?
At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part …
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