Posted by Cyrus-ShepardWhen you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your…

Posted by Cyrus-ShepardIf your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages.
Should you include these elements in yo…

Posted by Cyrus-ShepardThere’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.

Click on the…

Posted by Cyrus-ShepardMany SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something e…

Posted by Cyrus-ShepardSmart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time.
Bonus:&nbs…

Posted by Cyrus-ShepardWhy a new guide?
Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords.
Not choosing keywords before …

Posted by Cyrus-Shepard
Note: This post was co-authored by Cyrus Shepard and Rida Abidi.

Everyone wants to win Google featured snippets. Right?
At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part …

Posted by Cyrus-ShepardIn earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:
Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per …

Posted by Cyrus-ShepardA rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO proc…

Posted by Cyrus-ShepardNew year, new you — when it comes to SEO reporting, at least! We’re kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. From tying KPIs to business metri…